Postdoctoral Fellow in Consumer Behavior
Darden School of Business at the University of Virginia
Postdoctoral Fellow in Consumer Behavior
Darden School of Business at the University of Virginia
I am a Postdoctoral Fellow in Consumer Behavior at UVA's Darden School of Business. I completed my PhD in Social Psychology at Ohio State in 2023, where I worked with Richard Petty in the Attitudes and Persuasion Lab and wrote a dissertation titled "Attitudinal Ambivalence and Behavioral Extremism" (published in Science Advances in 2024 and Social and Personality Psychology Compass in 2023). My research explores the psychology of politics in everyday life and how political polarization shapes consumer behavior.
For an accessible introduction to (some of) my work, check out my podcast interviews on Serious Inquiries Only and Opinion Science or blog posts on Character & Context and Psychology Today.
Siev, Joseph J. and Richard E. Petty (2024), “Ambivalent Attitudes Promote Support for Extreme Political Actions.” Science Advances, 10 (24), eadn2965. [PDF] [DOI]
Siev, Joseph J., Aviva Philipp-Muller, Geoffrey R. O. Durso, and Duane T. Wegener (2024), “Endorsing Both Sides, Pleasing Neither: Ambivalent Individuals Face Unexpected Social Costs in Political Conflicts.” Journal of Experimental Social Psychology, 114, 104631. [PDF] [DOI]
Siev, Joseph J. and Jacob D. Teeny (2024), “Personal Misconduct Elicits Harsher Professional Consequences for Artists (vs. Scientists): A Moral Decoupling Process.” Psychological Science, 35 (1), 82-92. [PDF] [DOI]
Siev, Joseph J., Daniel R. Rovenpor, and Richard E. Petty (2024), “Independents, Not Partisans, Are More Likely to Hold and Express Electoral Preferences Based in Negativity.” Journal of Experimental Social Psychology, 110, 104538. [PDF] [DOI]
Siev, Joseph J., Richard E. Petty, Borja Paredes, and Pablo Briñol (2023), “Behavioral Extremity Moderates the Association between Certainty in Attitudes about Covid and Willingness to Engage in Mitigation-Related Behaviors.” Social and Personality Psychology Compass, e12767. [PDF] [DOI]
Petty, Richard E., Joseph J. Siev, and Pablo Briñol (2023), “Attitude Strength: What’s New?” Spanish Journal of Psychology, 26, e4, 1-13. [PDF] [DOI]
Durso, Geoffrey R. O., Richard E. Petty, Pablo Briñol, Joseph J. Siev, Lucas Hinsenkamp, and Vanessa Sawicki (2021), “Dampening Affect via Expectations: The Case of Ambivalence.” Journal of Personality and Social Psychology, 121 (6), 1172-1194. [PDF] [DOI]
Teeny, Jacob D., Joseph J. Siev, Pablo Briñol, and Richard E. Petty (2021), “A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology, 31 (2), 382-414. [PDF] [DOI]
Chamberlain, Rebecca, Jennifer E. Drake, Aaron Kozbelt, Rachel Hickman, Joseph J. Siev, and Johans Wagemans (2019), “Artists as Experts in Visual Cognition: An Update. Psychology of Aesthetics, Creativity, and the Arts, 13 (1), 58-73. [DOI]
Siev, Jedidiah, Shelby E. Zuckerman, and Joseph J. Siev (2018), “The Relationship between Immorality and Cleansing: A Meta-analysis of the Macbeth Effect.” Journal of Social Psychology, 49, 303-309. [DOI]
Chamberlain, Rebecca, Nicola Brunswick, Joseph J. Siev, and I. C. McManus (2018), “Meta-analytic Findings Reveal Lower Means but Higher Variances in Visuospatial Ability in Dyslexia.” British Journal of Psychology, 109 (4), 897-916. [DOI]
Feel free to email me about these papers
Siev, Joseph J., Serena F. Hagerty, and Tami Kim, “How Brand Ideology Shapes Consumer Judgment: The Liberal Hypocrisy Effect.”
Siev, Joseph J., Serena F. Hagerty, Tami Kim, and Luca Cian, “Neutral Necessities: Product Type Shapes Consumer Opposition to Corporate Political Advocacy.”
Paredes, Borja, Pablo Brinol, Joseph J. Siev, and Richard E. Petty, "Certainty Can Increase or Decrease Attitude-Consistent Consumption: The Case of Contextual Extremity."
Hagerty, Serena F., Joseph J. Siev, and Tami Kim, “Climbing the Ladder or Holding the Rung: How Prescribed Regulatory Focus Shapes Financial Advice Given to Low-Income Individuals.”
Siev, Joseph J. and Jacob D. Teeny, "The Assassination Paradox: Why Violent Attacks against Elected Leaders Do Not Uniformly Increase Political Conflict."
Teeny, Jacob D. and Joseph J. Siev, “Partisan Political Bias Drives Consumer Evaluations of Non-Political Corporate Social Responsibility.”
Siev, Joseph J. and Richard E. Petty (2025), “Attitude Strength and Consumer Behavior.” Eric R. Spangenberg and Katie Spangenberg (Eds.). The Handbook of Social Psychology & Consumer Behavior. [PDF]
Susmann, Mark, Joseph J. Siev, Duane T. Wegener, and Richard E. Petty (2025), “Personalized Matching in the Misinformation Domain.” Richard E. Petty, Andrew Luttrell, and Jacob D. Teeny (Eds.). The Handbook of Personalized Persuasion. New York, NY: Routledge. [PDF] [DOI]
Siev, Joseph J., Mengran Xu, Andrew Luttrell, and Richard E. Petty (2024), “The Role of Attitude Strength in Addressing the COVID-19 Pandemic.” M. Miller (Ed). The Social Science of the COVID-19 Pandemic: A Call to Action for Researchers. Oxford University Press. [PDF] [DOI]
Siev, Joseph J., Richard E. Petty, and Pablo Briñol (2022), “Attitudinal Extremism.” In A.W. Kruglanski, C. Kopetz, & E. Szumowska (Eds.). The Psychology of Extremism: A Motivational Perspective. Taylor & Francis. [PDF] [DOI]
Siev, Joseph J., Sydney N. Williams, and Richard E. Petty (2022), “The Elaboration Likelihood Model.” In E. Ho, C. Bylund, and J. van Weert (Eds.), The International Encyclopedia of Health Communication. Hoboken, NJ: Wiley. [PDF] [DOI]
"When Companies Speak Out on Hot Political Issues, They Often Get It Wrong," Wall Street Journal, July 23, 2024.
“Who Supports Political Violence?” Psychology Today, July 2, 2024.
“What Happened to Nuance in Political Debates?” Psychology Today, June 27, 2024.
“People Ambivalent about Political Issues Support Violence More than Those with Clear Opinions,”
The Conversation, June 13, 2024
“Separating the Science from the Scientist,” SPSP Character & Context, March 18, 2024.
“Who Are the Most Negative Voters?” Psychology Today, September 20, 2023.
“Does Personalized Marketing Work?” Psychology Today, May 4, 2021.