Postdoctoral Fellow in Consumer Behavior
Darden School of Business at the University of Virginia
Postdoctoral Fellow in Consumer Behavior
Darden School of Business at the University of Virginia
I am a Postdoctoral Fellow in Consumer Behavior at UVA's Darden School of Business. I completed my PhD in Social Psychology at Ohio State in 2023, where I worked with Richard Petty in the Attitudes and Persuasion Lab and wrote a dissertation titled "Attitudinal Ambivalence and Behavioral Extremism." Broadly, my research brings together theories and methods from attitudes & persuasion, political psychology, and consumer behavior. I am particularly interested in the roles of politics and morality in shaping social life and culture, consumer psychology, and the marketplace.
I am currently very interested in understanding the antecedents and consequences of consumers' perceptions of companies' political orientations and behavior. Specific research questions include: Does the kind of products a company sells affect how consumers evaluate the company's sociopolitical activism? Do consumers view certain political issues as more vs. less acceptable for companies to address, and does this depend on the type of company? And, how does a company's political orientation affect consumers' judgments about their business practices?
Siev, Joseph J. and Jacob D. Teeny (2024), “Personal Misconduct Elicits Harsher Professional Consequences for Artists (vs. Scientists): A Moral Decoupling Process.” Psychological Science, 35 (1), 82-92. [PDF] [DOI]
Siev, Joseph J., Daniel R. Rovenpor, and Richard E. Petty (2024), “Independents, Not Partisans, Are More Likely to Hold and Express Electoral Preferences Based in Negativity.” Journal of Experimental Social Psychology, 110, 104538. [PDF] [DOI]
Siev, Joseph J., Richard E. Petty, Borja Paredes, and Pablo Briñol (2023), “Behavioral Extremity Moderates the Association between Certainty in Attitudes about Covid and Willingness to Engage in Mitigation-Related Behaviors.” Social and Personality Psychology Compass, e12767. [PDF] [DOI]
Petty, Richard E., Joseph J. Siev, and Pablo Briñol (2023), “Attitude Strength: What’s New?” Spanish Journal of Psychology, 26, e4, 1-13. [PDF] [DOI]
Durso, Geoffrey R. O., Richard E. Petty, Pablo Briñol, Joseph J. Siev, Lucas Hinsenkamp, and Vanessa Sawicki (2021), “Dampening Affect via Expectations: The Case of Ambivalence.” Journal of Personality and Social Psychology, 121 (6), 1172-1194. [PDF] [DOI]
Teeny, Jacob D., Joseph J. Siev, Pablo Briñol, and Richard E. Petty (2021), “A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology, 31 (2), 382-414. [PDF] [DOI]
Chamberlain, Rebecca, Jennifer E. Drake, Aaron Kozbelt, Rachel Hickman, Joseph J. Siev, and Johans Wagemans (2019), “Artists as Experts in Visual Cognition: An Update. Psychology of Aesthetics, Creativity, and the Arts, 13 (1), 58-73. [DOI]
Siev, Jedidiah, Shelby E. Zuckerman, and Joseph J. Siev (2018), “The Relationship between Immorality and Cleansing: A Meta-analysis of the Macbeth Effect.” Journal of Social Psychology, 49, 303-309. [DOI]
Chamberlain, Rebecca, Nicola Brunswick, Joseph J. Siev, and I. C. McManus (2018), “Meta-analytic Findings Reveal Lower Means but Higher Variances in Visuospatial Ability in Dyslexia.” British Journal of Psychology, 109 (4), 897-916. [DOI]
Feel free to email me about these papers
Siev, J. J. and R. E. Petty, “Justifiable Conflict: How Ambivalent Attitudes Promote Support for Extreme Political Actions.”
Siev, J. J., A. Philipp-Muller, G. R. O. Durso, and D. T. Wegener, “Endorsing Both Sides, Pleasing Neither: Ambivalent Individuals Face Unexpected Social Costs in Political Conflicts.”
Susmann, Mark, Joseph J. Siev, Duane T. Wegener, and Richard E. Petty. “Personalized Matching in the Misinformation Domain.” To appear in Richard E. Petty, Andrew Luttrell, and Jacob D. Teeny (Eds.). The Handbook of Personalized Persuasion. New York, NY: Routledge.
Siev, Joseph J., Mengran Xu, Andrew Luttrell, and Richard E. Petty (2024), “The Role of Attitude Strength in Addressing the COVID-19 Pandemic.” M. Miller (Ed). The Social Science of the COVID-19 Pandemic: A Call to Action for Researchers. Oxford University Press. [PDF]
Siev, Joseph J., Richard E. Petty, and Pablo Briñol (2022), “Attitudinal Extremism.” In A.W. Kruglanski, C. Kopetz, & E. Szumowska (Eds.). The Psychology of Extremism: A Motivational Perspective. Taylor & Francis. [PDF]
Siev, Joseph J., Sydney N. Williams, and Richard E. Petty (2022), “The Elaboration Likelihood Model.” In E. Ho, C. Bylund, and J. van Weert (Eds.), The International Encyclopedia of Health Communication. Hoboken, NJ: Wiley. [PDF]