Apr 17, 2026
Lightning talk at the UVA Postdoctoral Research Symposium
Title: “The Cross-Context Design: Using AI for Transparent Archival Research”
University of Virginia
April 17, 2026
JoeSiev
Current
Postdoctoral Research Associate
University of Virginia Darden School of Business
Starting July 2026
Assistant Professor of Marketing
University of Alabama, Culverhouse College of Business
I am a consumer behavior researcher at the University of Virginia and an incoming Assistant Professor of Marketing at the University of Alabama, with a PhD in Social Psychology from Ohio State. My research focuses on political consumerism— how consumers express political values with their marketplace choices, and how brands’ political expressions shape consumer behavior. I’m also interested in research methods that leverage AI and automation, and I build research tools that you can scroll down to explore.
AI-Powered Discovery
Research Tools for Behavioral Science
Soon
Secondary Data Finder
Describe a research question and find archival datasets and unstructured data-sources that could test it.
Recent & Upcoming
News
Apr 30, 2026
Lightning talk at the Darden Marketing Camp
Title: “The Cross-Context Design: Using AI to Advance Archival Methods in Marketing”
University of Virginia, Darden School of Business
April 30, 2026
May 22, 2026
Lightning talk at the AI for Social Science Research Methods workshop
Title: “The Cross-Context Design: An AI-Enabled Method for Testing Behavioral Hypotheses across Archival Datasets”
Yale Institute for Foundations of Data Science
May 22, 2026
Research Output
Selected Published and Working Papers
The Liberal Hypocrisy Effect: How Brand Political Ideology Shapes Consumer Judgment
Journal of Marketing Research (invited for 2nd round review)
Climbing the Ladder or Holding the Rung?: Prescribed Regulatory Focus Affects Financial Advice Given to Low-Income Individuals
Journal of Consumer Research (invited for 2nd round review)
The Cross-Context Design: Using AI for Transparent Archival Research
Safeguarding Construct Validity in AI-Facilitated Archival Research
Devaluation by Association: Corporate Donor Political Ideology Reduces Subsequent Individual Giving
The Assassination Paradox: When Violent Attacks against Elected Leaders Do Not Increase Political Conflict
Personal Misconduct Elicits Harsher Professional Consequences for Artists (vs. Scientists): A Moral Decoupling Process
Psychological Science, 35, (1), 82–92
Ambivalent Attitudes Promote Support for Extreme Political Actions
Science Advances, 10, (24), eadn2965
Endorsing Both Sides, Pleasing Neither: Ambivalent Individuals Face Unexpected Social Costs in Political Conflicts
Journal of Experimental Social Psychology, 114, 104631
Independents, Not Partisans, Are More Likely to Hold and Express Electoral Preferences Based in Negativity
Journal of Experimental Social Psychology, 110, 104538
Behavioral Extremity Moderates the Association between Certainty in Attitudes about Covid and Willingness to Engage in Mitigation-Related Behaviors
Social and Personality Psychology Compass, 17, (8), e12767
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion
Journal of Consumer Psychology, 31, (2), 382–414
Invited Contributions
Book Chapters
Attitude Strength and Consumer Behavior
In Eric Spangenberg and Katie Spangenberg (Eds.), Handbook of Social Psychology and Consumer Behavior
Personalized Matching in the Misinformation Domain
In Richard E. Petty, Andrew Luttrell, and Jacob D. Teeny (Eds.), The Handbook of Personalized Persuasion: Theory and Application (pp. 356–381). Routledge
Attitudinal Extremism
In Arie W. Kruglanski, Catalina Kopetz, and Ewa Szumowska (Eds.), The Psychology of Extremism (pp. 34–65). Taylor & Francis